Program of EIML Paris ‘s summer school session.
The EIMLP’s summer school program is divided into 4 modules; each can be attended independently.
The course covers areas such as Introduction to history of products, consumer behavior, international marketing and retailing.
The student will have the opportunity to consolidate the theoretical approach with the company visits allowing the students to meet professionals.
from June 11th to June 17th 2012
FASHION AND DESIGN
- History of Fashion (4h)
- International Fashion and design markets (trends, brands, opportunity market) (3h)
- International Marketing applied to the Fashion industry with case studies (6h)
- CRM - trends and consumer behavior in Fashion industry (6h)
- Luxury and Distribution Strategy (3h)
- Sustainability and Fashion (3h)
Company visit: Golden Triangle and Concept Store in Paris
Conference: Luxury and Fashion at the Royal Court at Château de Versailles (2h)
Cultural visit: Museum of Textile and Fashion
from June 18th to June 24th 2012
JEWELRY AND WATCH MARKET INDUSTRY
- History of Jewels and watches (3h)
- International Jewelry and watch making markets (trends, brands, opportunity market) (3h)
- International Marketing applied to Jewelry industry with case studies (4h)
- CRM - trends and consumer behavior in Jewelry industry (6h)
- Conference: Exceptional Visit to a Famous Workshop...
- Jewelry ethically minded (3h)
- Supply chain management (3h)
Company visit: Mauboussin boutique
Cultural visit: Baccarat’s boutique - Understand a 200 year house of know-how and creation
from June 25th to July 1st 2012
FRAGRANCE AND COSMETIC INDUSTRY
- History of Fragrances and Cosmetics (3h)
- International Beauty Market (trends, brands, opportunity market) (3h)
- International Marketing applied to Cosmetics Industry with case studies (6h)
- CRM - trends and consumer behavior in Cosmetics Industry (6h)
- Travel Retail and International sales Network (3h)
- Supply Chain Management (3h)
Company visit: TBC
Conference: TBC
Cultural visit: Fragonard Museum - Discover the various procedures involved in creating and producing Fragonard’s perfumes products
from July 2nd to 9th 2012
LUXURY HOSPITALITY MANAGEMENT
- History of the Luxury Travel Industry (3h)
- Grooming (2h)
- Parisian Palace Hotels and Designers Hotels (trends, brands, opportunity market) (3h)
- International Management applied to Luxury Hospitality Industry with case studies (6h)
- CRM - Trends and consumer behavior in the Hospitality industry (6h)
- The Fine Gastronomy and its newly implementation in Gourmet Food Retailing (3h)
- Eco Tourism (3h)
Company visit: Royal Monceau Hotel
Conference: Introduction to Wine Tasting
Cultural visit: TBC
Duration
30 working hours per session
25 hours of teaching
3 hours of company visits
2 hours of cultural visit
5 hours of individual work
PERSPECTIVES
This summer school program provides excellent support for those planning a career in the Luxury industry by acquiring fundamentals in the Luxury business.
In addition, students can transfer up to 8 credits to their home institution.
Download the EIML Paris summer school's entire program
Download the EIML Paris summer school's application form
